Before the unemployment rate for California reached 8.4%, Bob and I enjoyed the occasional $8.00 a pint micro-brew. But now when we all know someone who has lost their job, or taken a considerable pay-cut, we cannot afford a beer that is described like this:
Bath Ales, Gem (England)
This beer pours a very attractive deep ruby/bronze colour, with a
thinnish, off-white head. The nose has a distinct malt and red fruit
bias, with only a gentle hoppiness. On the palate there is quite a
full-bodied, creamy weight to this beer, and an initial hint of fruity
raspberry or redcurrant sweetness. A dry, savoury quality of hops pushes through, and a rich, slightly treacly malt character. It finishes with good freshness, if perhaps a little underpowered and fading slightly. 4.8% ABV, 50cl.
In times like these we need to drink econo. Drinking econo means for $8.00 you get six beers and a pack of Marlboro Lights, not just 'A beer' and a set of tasting notes. Lucky for you, we have found the perfect beer to enjoy in this economy. It is the beer equivalent of 'Two Buck Chuck'. For $3.99 a six back, you can have some 'Simpler Times', or for $13.95 you can have A LOT 'Simpler Times'. Raid the shelves of your local Trader Joe's today, for a beer that hearkens back to the days when beer was simple; just hops, barley and good old fashioned H20. Who needs a beer with 'redcurrant sweetness' that shit's just frivolous and expensive!
AL OT Simpler Times
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